Who am I?

I'm a Communication & Media Studies student at Northeastern University with a minor in Marketing, graduating in May 2026. My academic and professional foundation has shaped how I approach brand work — analytically, creatively, and with a deep understanding of audience psychology and storytelling. Through internships in luxury PR, social media marketing, and brand communications, I've built hands-on experience in media pitching, campaign execution, content strategy, and cross-functional collaboration. I'm especially drawn to entertainment, beauty, sports, and hospitality brands that use culture to drive connection.

On a more personal note, I grew up in Miami with Argentine roots, so I'm fully bilingual in English and Spanish. I love movies (Ratatouille and La La Land, it's a tie), music (Bee Gees, Bad Bunny, and Morgan Wallen somehow all coexist on my playlist), and two very good dogs named Vito and Freddo.

Through coursework in marketing strategy, brand development, media analysis, and research methods, I’ve learned how to move from insight to execution. I am especially drawn to projects that require both structure and creativity: conducting market research, identifying consumer behavior patterns, building positioning strategies, and translating those findings into compelling campaign concepts.

Beyond the classroom, I’ve applied these principles through collaborative marketing projects and professional experiences where organization, communication, and dependability were critical. I am comfortable managing content calendars, tracking deliverables, and working cross-functionally to ensure projects move forward efficiently. I value clear communication and strong follow-through — I believe great ideas succeed only when backed by strong execution.

As a 2026 Grad, I can’t wait to get started! I strive to bring that balance into every project I take on, approaching work with curiosity, accountability, and a team-first mindset.

Experiences:

  • During my co-op at REYA Communications, I worked alongside a tight-knit PR team representing luxury travel and lifestyle brands. Day-to-day, I was drafting press releases, building media lists, and pitching editorial coverage to travel and consumer outlets — then following up with editors to keep placements moving. I also contributed to brand launches and media activations, helping coordinate everything from press materials to visual assets. It was my first real immersion into the full lifecycle of a PR campaign, and it solidified my passion for brand storytelling and media relations.

  • During my time with PEAK Conference, I supported the pre-launch marketing strategy for one of the premier global SportsTech events, bringing together founders, investors, and sports executives from around the world. I contributed to content planning, brand messaging, and multi-channel outreach initiatives designed to grow awareness and engagement within the SportsTech ecosystem ahead of the event. I applied my PR and marketing skills in sports and innovation, working cross-functionally to position PEAK as a leading destination for SportsTech thought leadership and networking.

  • At DAHLIA+, I got hands-on with the strategy side of social media — not just creating content, but figuring out why certain content works. I helped redesign content strategies and publishing cadences for clients, which led to growing their audiences by 1,000+ followers and meaningfully improving engagement week over week. I also worked on digital campaigns tied to niche events, using audience analytics to sharpen targeting. Beyond the creative work, I reorganized internal project workflows — saving the team around 4 hours per project — which taught me just as much about execution discipline as the marketing itself did.